SITTI NOORLATIFAH, 2017. Marketing communication network on traditional fisherman community in Pondong Baru Village Kuaro Sub-district Paser Regency (supervised by GustiHaqiqiansyah and Etik SulistiowatiNingsih).
The objective of the study was to determine the structure of the marketing communication network, to identify the most influential actors and to identify the involvement of fisheries extension in marketing communication networks on traditional fisherman communities. This research was conducted from January to March in Pondong Baru Village, Kuaro Subdistrict, Paser District. The sampling method used is the snowball method.
The results showed that 1) The structure of marketing communication network 40 actors consisting of 33 traditional fishermen tied, 2 free traditional fishermen, 2 punggawa and 3 retailers.There are 3 components, 2 bridges and 2 people as composed by that is hubs, 2) The most influential actors are H. Bakrie (Punggawa) and Hj. Mastiah (Punggawa) and 3) There is no involvement of extension agents in the marketing communication network in the traditional fishermen community in Pondong Baru Village, Kuaro Subdistrict, Paser