ABSTRACT
Sri Marlina Jhon. Agricultural Faculty in Mulawarman University, 2008. Analysis level of demand plant adorned in Samarinda City. (Supervised bySri Sumarjinah and Syarifah Maryam).
The research is done in the month january until juni 2008, with location ofthe research in samarinda city. Thes of this research purpose for to know how theinfluence price of plant adorned to level of demand plant adorned in SamarindaCity, and also for to know how correlation between price of plant adorned withlevel of demand plant adorned in Samarinda City.
This research was used sample random sampling method, where the samplementioned a given at random from 76 entrepreneur of plant adorned in SamarindaCity, because that population of reputed in approach homogeneous andrepresentatively with the result can be 28 entrepreneur it will be respondent.
The research of data in analysis with used simple linier regression analysisand assistive with SPSS Program. The result of data analysis indicate that price ofplant adorned Red Sumatera, Sri Rejeki, Adenium doesn’t influential to level ofdemand plant adorned in Samarinda City, while to Euphorbia and Anthurium(Gelombang Cinta) influential real to level of demand plant adorned in SamarindaCity, this result show of testing in regression coefficient value of hypothesis where F> F with confidence level 95%. And not be found closerelationship between price of plant adorned to level of demand plant adorned in Samarinda City, this result show by average correlation coefficient ( r ) = 0.319.