IMPLEMENTASI BUSINESS ROAD MAP SEBAGAI BENTUK PENGEMBANGAN BUSINESS MODEL CANVAS PADA USAHA CAFE RUANG TEMU DI SAMARINDA
Business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas can still be a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time. It was found that there was a significant increase in turnover after implementing the Business Roadmap. The actual Business Road Map is a development of the Business Model Canvas. Compared to other business models, the Business Road Map is considered to be much more detailed in business mapping and can also check the business's growth.
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Judul | IMPLEMENTASI BUSINESS ROAD MAP SEBAGAI BENTUK PENGEMBANGAN BUSINESS MODEL CANVAS PADA USAHA CAFE RUANG TEMU DI SAMARINDA |
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Pengarang | Riyan Danu Setiawan - Personal Name |
No. Panggil | SKRIPSI RIY i 2021 |
Subyek | Business Model, Business Model Canvas Business Road Map, development |
Bahasa | Indonesia |
Tempat Terbit | Universitas Mulawarman |
Tahun Terbit | 2021 |
Penerbit | Fakultas Ilmu Sosial dan Ilmu Politik |
Jurusan | ILMU ADMINISTRASI BISNIS |
Lampiran Berkas | LOADING LIST... |
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