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Riyan Danu Setiawan - Personal Name

IMPLEMENTASI BUSINESS ROAD MAP SEBAGAI BENTUK PENGEMBANGAN BUSINESS MODEL CANVAS PADA USAHA CAFE RUANG TEMU DI SAMARINDA

Business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas can still be a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time. It was found that there was a significant increase in turnover after implementing the Business Roadmap. The actual Business Road Map is a development of the Business Model Canvas. Compared to other business models, the Business Road Map is considered to be much more detailed in business mapping and can also check the business's growth.

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Judul IMPLEMENTASI BUSINESS ROAD MAP SEBAGAI BENTUK PENGEMBANGAN BUSINESS MODEL CANVAS PADA USAHA CAFE RUANG TEMU DI SAMARINDA
Pengarang Riyan Danu Setiawan - Personal Name
No. Panggil SKRIPSI RIY i 2021
Subyek Business Model, Business Model Canvas
Business Road Map, development
Bahasa Indonesia
Tempat Terbit Universitas Mulawarman
Tahun Terbit 2021
Penerbit Fakultas Ilmu Sosial dan Ilmu Politik
Jurusan ILMU ADMINISTRASI BISNIS
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