This study is determine the effect of Instagram Marketing, Brand Ambassador, and Brand Image towards Costumer Loyalty and Customer Satisfaction on Scarlett Whitening Product. The data analysis tool used in this study is Partial Least Square with the help of SmartPLS 3.0 software. This research was conducted on people in the city of Samarinda who know and use Scarlett Whitening Product that were discovered by researchers by accident. This study uses a quantitative approach. This study used a sample of 105 respondents. The results of this study indicate: (1) Instagram Marketing has a positive and significant effect on Customer Loyalty. (2) Brand Ambassador has a positive and significant effect on Consumer Customer. (3) Brand Image has a positive and significant effect on Customer Loyalty. (4) Instagram Mareketing has a positive and insignificant effect on Customer Satisfaction. (5) Brand Ambassador has a positive and insignificant effect on Custome Satisfaction. (6) Brand Image has a positive and significant effect on Customer Satisfaction. (7) Customer Loyalty has a positive and significant effect on Customer Satisfaction.