This study aims to determine The Impact of Customer Relationship Management and Service Quality on Customer Satisfaction and Customer Loyalty for Users of Indihome in Samarinda. The data analysis tool used in this study is Partial Least Square with the help of SmartPLS 3.0 software. This research was conducted on people in the city of Samarinda who use the INDIHOME services that were discovered by researchers by accident. This study uses a quantitative approach. This study used a sample of 100 respondents. The results of this study indicate: (1) Customer Relationship Management has a negative and insignificant effect on Customer Satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Customer Relationship Management has a positive and insignificant effect on Customer Loyalty. (4) Service Quality has a positive and significant effect on Customer Loyalty. (5) Customer Satisfaction has a positive and significant effect on Customer Loyalty.