Resky Ainun Juni Anugerah 1414025085 , Advisors : Satyawati Surya, M.Pd. Chris Assanti, M.EdScales of Prejudice Toward the Characters as Portrayed in Zootopia Film
This research focuses on the scales of prejudice portrayed in Zootopia film. The researcher aimed to find out the scale of Prejudice that occurred in the characters that become victims of prejudice. The Scale of prejudice theory by Gordon W. Allport was used as the theory to find out the discrimination in the characters. The method used in this research is content analysis. The data source of this research was a film entitled Zootopia film. The data were conversation, dialogue, and some scenes, that explained the scale of prejudice of the characters. The results of this research found that the film has all of the scales of prejudice, showed by the characters which are: (1) Antilocution, (2) Avoidance, (3) Discrimination, (4) Physical Attack, and (5) Extermination. To sum up, this research found the most prejudice in this film is discrimination and it portrayed to almost all of the characters. Thus, it proves that discrimination is not only experienced by the small and weak species but also to the strong, big species when they were becoming the minority one.

Keywords : Discrimination, Prejudice.