Rizal Ramadhan. 2020. The Influence of Perceived Value and Service Quality towards Customer Satisfaction and Behavioral Intention (Case Study in Pizza Hut Restaurant S. Parman Samarinda City). Under Dr. Gusti Noorlitaria Achmad, SE., MM., As the Advisor. This study aims to analyze the effect of Perceived Value and Service Quality on Customer Satisfaction and Behavioral Intention in Pizza Hut Restaurant S. Parman Samarinda City. The sampling method used was purposive sampling technique. The analysis technique in this study used the Partial Least Square (PLS) data analysis method with the help of SmartPLS 3 software. The results of this study indicate that Perceived Value has a positive and significant effect on Customer Satisfaction and Behavioral Intention, while Service Quality has a positive and significant effect on Customer Satisfaction and positive and insignificant effect on Behavioral Intention, and Customer Satisfaction has a positive and insignificant effect on Behavioral Intention.