Wahidah Nur Rahmi. 2019. The Influence of The Promotion Mix and Product Quality on the Decision to Purchase Hijab Products at the Queena Hijab Samarinda Online Store with a supervisor Mr. Robiansyah and Mrs. Dirga Lestari. The purpose of this study was to find out and analyze the influence of the promotion mix and product quality for the decision to purchase hijab products at the Queena Hijab Samarinda online store. Primary data is used in this study. Sampling method in this study uses non probability sampling, using accidental sampling technique. Data collection techniques use questionnaire and quantitative data. The sample used is the consumer Queena Hijab Samarinda. The number of samples was 60 respondents. Multiple Linear Regression was used for data analysis method. The result of this study stated that the promotion mix variables and product quality simultaneously and partially had a positive and significant effect on purchasing decisions at the Queena Hijab Samarinda online store. The higher the promotion mix and the quality of its product, it will increase the purchaser at the Queena Hijab Samarinda online store.
Keywords : Promotion Mix, Product Quality, and Decision Purchase