Maxims are the rules of cooperative principle which is proposed by Grice in 1975. These maxims are used in conversation in order to make communication run smoothly. However, people often do not observe the maxim to deliver meaning implicitly; it is called as flouting of maxim. Flouting of maxim does not only happen in daily conversation but also occurs in literary work such as movie entitled La La Land. Therefore, this research was focused on analyzing the flouting of maxims which was done by main characters in La La Land movie. This research aimed at revealing kinds of maxim flouted by the main characters and also identifying the implied meaning behind their utterances. This research was conducted by using content analysis qualitative method since it focused on understanding language phenomena deeply. Data were taken from movie in the form of utterances.
Dealing with the purposes of the research above, it was found that main characters flouted all kinds of Gricean maxim. There were 44 data that contained flouting of maxims in the movie. In addition, it was also found the implied meaning behind main characters’ utterances depending on the context of conversation. Most of the implied meaning contained of insulting, rebuking, praising, requesting, and informing.
Keywords: Flouting, Gricean maxim, implied meaning, La La Land