Fadillah Ridho Pangestu. The Effect Of Green Product Toward Housing Purchase Decision Study Of Balikpapan Regency. Guidance from Mrs. Dr. Gusti Noorlitaria A, SE., M.SM and Mrs. Dr. Herning Indriastuti, SE., MM.
This study analyzed using a sample of 191 consumers from 402 residents or consumers in Balikpapan Regency in the last 2 years using purpose sampling techniques. The purpose of this study was to find empirical evidence about the effect of five independent variable indicators, namely Green Products consisting of Green Product, Green Durability Product, Green Design, Green Value, Green Usefulness and one dependent purchase decision variable. The tool used in this study is multiple linear regression. The results of the study show: (1) Green Product has a significant positive effect on Purchase Decision.
Keywords : Green Product, Green Price, Green Location, Green Promotion, Purchase Decision